Dr Toy 10 Best Toys 2014 NogginStik™ Wins Dr. Toy’s Ten Best Toys & 100 Best Children’s Products Awards of 2014!

The NogginStik™ developmental rattle for baby has won the prestigious Dr. Toy’s Ten Best Toys and Dr. Toy’s 100 Best Children’s Products awards of 2014. More than just a cute, colorful rattle, Nogginstik is an innovative infant toy designed to stimulate baby’s senses and encourage developmental milestones within a child’s first 12 months of life.

Dr. Toy, Stevanne Auerbach, PhD, is one of the world’s leading experts on play, toys and children’s products. She has been writing, speaking and consulting about toys and children’s products, child development and parenting for more than thirty years. For her four annual awards programs, Dr. Toy and her associate Dr. Jennie Ito evaluate hundreds of products to match their extensive criteria for excellence including design, quality, durability, safety, play value, age appropriateness, and, of course fun!


Gold Winner of the 2012 National Parenting Publications

The NogginStik Developmental Rattle has been awarded a 2012 Gold Award by the National Parenting Publications Awards (NAPPA). 

NAPPA's independent panel of expert judges evaluated hundreds of submissions for their innovation, quality, educational and entertainment values in the recent NAPPA Children's Products competition.  Seventy-five products were selected to receive the esteemed gold award, while 47 received silver and 42 were chosen as honor award winners.


2012 Creative Child Magazine’s Toy Of The Year Award

NogginStik Developmental Rattle wins Creative Child Magazine’s Toy Of The Year Award

Toy Of The Year is a top honor and we are proud to announce that the NogginStik Developmental Rattle has won this award for the Developmental  Baby Toys category.  Creative Child Magazine is a national publication that focuses on nuturing creativity in children. Creative Child Magazine Award Program is unique in that a panel of psychologists, educators, parents and children evaluate new toys based on educational value, creative nurturing, creative play, and overall value with respect to retail price. Only one product per category can win a Toy of the Year Award.


The National Parenting Center 2013 Seal of Approval

NogginStik Receives The National Parenting Center 2013 Seal of Approval 

SmartNoggin Toys announced that NogginStik won The National Parenting Center 2013 Seal of Approval.  The NogginStik Developmental Rattle is the first product offering from the Bristol, Indiana based SmartNoggin.  This revolutionary toy not only helps boost baby brain development but also promotes a strong parent/child bond.

Marcia Haut, founder of SmartNoggin Toys, said, “We are truly excited to have received this recognition.  It's our deep honor to be recognized by The National Parenting Center for our developmental toy. We feel NogginStick is vital in helping babies develop key skills at a critical stage of their development.  We are extremely grateful to have been honored by TNPC as being among the best in class for baby toys this year."

The National Parenting Center's Seal of Approval program was created in 1990.   The award's purpose is to identify the finest products and services being marketed to the parent/child audience.  The selection process involves a multi-step independent testing procedure over an eight week period.  The TNPC panel of volunteers is comprised of parents and educators review submissions to review the top new products for the parent/child consumer market. Products are rated in terms of desirability, sturdiness, and interactive stimulation.


National Lekotek Center ableplay rating

Therapist Launches Top Rated Product that Jumpstarts Developmental Milestones for Infants

What looks like a rattle, is getting top ratings as a tool to help children reach important stages in their initial development. NogginStik is the first product released by newly launched company, SmartNoggin - brainchild of developmental therapist, Marcia Haut turned inventor now turned entrepreneur. Frustrated at not being able to find the right tool to use in her developmental assessments and therapy sessions with children who have special needs, Haut was left with no recourse but to invent her own. The result was a developmental tool disguised to look, feel, sound and act like a rattle—but with a powerful agenda.

A recent rating and review posted on the website AblePlay at, has given NogginStik their top rating (5 stars) in the area of cognitive benefits for children with special needs. AblePlay is a website sponsored by the nonprofit National Lekotek Center, a leading authority on play products for children with disabilities. This new product from SmartNoggin also received high ranking (4 stars) in their physical, communicative and sensory evaluations on the AblePlay site. (read full article)


Parent's Choice 2013

NogginStik Developmental Rattle awarded a prestigious 2013 Parents’ Choice Award

Review: The NogginStik is a rattle designed with a baby's developmental needs in mind. The rattle features a light-up head, a textured handle, a striped base with a rattle, and a mirror at the bottom. The toy comes with an illustrated parent guide that explains what skills are developed using the rattle. Its light encourages babies to follow a moving object, the shaking rattle encourages sound processing, and the handle can be grasped as small muscles develop.

Both parents and therapists praised the NogginStik. For one young user, the toy was the first one to prompt his eyes to follow a moving object.

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Pathways PAL Award

NogginStik Wins PAL Toy Award

"Rarely do I see such an outstanding parent learning guide associated with a toy to maximize learning through play. Parents won’t run out of activities with this little friend," said Sherry Artemenko, speech and language expert, and PAL Award creator.

The PAL Award recognizes exceptional toys, games and books that—through their design, content, quality and character—promote play that advances language. Criteria for the award include: opportunities to describe multi-sensory characteristics and actions for infants; flexibility for open-ended play and discussion; fosters interaction, dialogue and story telling; inspires imagination and creativity; and encourages pre-reading skills and critical thinking. To learn more, visit

(read full article)